"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains". - Steve Jobs

The MacBook Neo launched March 11 at $599 and Tim Cook announced nine days later that the Mac just had its best launch week ever for first-time customers. Not best week this quarter. Best week ever. They put the A18 Pro chip from the iPhone 16 Pro into a fanless aluminum laptop with a Liquid Retina display, priced it at $599 (and $499 for students), and people who never considered owning a Mac suddenly own one. Shipping is backed up into April. Analysts are projecting 4 to 5 million units this year and some think that's conservative.